35 Doors: Become a
Meet your neighbors. Be a resource. Make a difference.
Our 35 Doors Leaders commit to connect with 35 neighbors just a few times a year. You can't get more grassroots than that!
How It Works
In this project, you’ll be a Neighborhood Leader interacting with voters at 35 addresses in your neighborhood. All you need to do is go to doors a few times per year using the information we’ll provide about upcoming elections. You’ll receive training, handouts, and key talking points so you'll be ready to be the local election expert!
We want to increase voter turnout in 2022 and beyond. In the 2020 election, Philadelphia’s turnout was at about 66% and the state average was 71%, so we know there’s work to be done. We believe that increasing Philadelphia voter turnout can make the difference in the elections for U.S. Senate and Governor in 2022.
Election Day may be over, but that's exactly the right time to get involved, to build relationships for the next election. We always need to sign up to talk to voters in our neighborhoods to get out the vote. This is some of the most important work you can do - and it's fun!
Email us to get started today.
Why It Works
The 35 Doors Project is a form of "deep canvassing," which has been shown to be the most effective way to motivate voters.
Deep canvassing is just a fancy word for conversation; we listen to voters and respond to what’s on their minds. Volunteers get Conversation Guides to give them talking points that address issues we know are important to voters.
Want to learn more about the philosophy behind 35 Doors? Check out Eitan Hirsch's great book Politics Is for Power: How to Move Beyond Political Hobbyism, Take Action, and Make Real Change.
Still not convinced? Check out this great write-up in the Philadelphia Citizen and this interview with our leader Victoria Miller on WURD Radio.
We have 35 Neighborhood Leaders so far, active in neighborhoods in Center City, Roxborough, West Philly, Chestnut Hill, Grad Hospital, and Spring Garden. How about yours?
We asked one of our volunteers Jesse to tell us what he loves about being a Neighborhood Leader in "35 Questions about 35 Doors" (our take on Vogue's fun 73 Questions series). Check out an excerpt here, or the whole video on our YouTube channel. According to Jesse, 35 Doors is "35 chances to have meaningful interactions with your neighbors, which is a rare jewel in this day and age."
Email us if you'd like more information, or if you're ready to become a Neighborhood Leader today!